In the past it was thought that a spa treatment or spa day was something only to be booked for a special occasion, celebrating a birthday or an anniversary with a loved one.
Nowadays, with scientific research showing direct links between stress and a number of diseases, more and more people are looking at alternative ways to look after themselves.
The purpose of treatment rooms and spas are to provide a holistic space in which the client can relax both their body and mind. Spa therapy provides mental, physical and spiritual healing which are vital in maintaining a healthy lifestyle and promoting longevity.
A wide range of health clubs are now bringing fitness and spas into one space, centring a ‘whole body’ approach, as opposed to focussing solely on clients physical health. Introducing treatments to your gym and spa facilities is a perfect way to compliment the work that your clients are carrying out in the gym.
Prior to offering treatments you need to ask the following questions of the facility:
1. Who are your clients?
Gather as much information about your residents as possible. Send out a questionnaire to gain as much feedback as possible as to who your clientele are and what they are looking for. This will help to shape an initial treatment menu and inform you of the best opening days and times. It may be that you need to extend your opening hours to fulfil the demand of working professionals seeking treatment outside of office hours.
2. Market Analysis
Who are your local competitors and how are you going to stand out amongst them? Carry out regular SWOT and competitor analysis to ensure you remain competitive and keep up with trends.
3. Who are you as a brand?
Another important factor in expanding your offer is ensuring they are consistent with who you are as a company. Re-familiarise yourself with your companies brand, values and mission statement. If you don’t already have these in place, this is a perfect time to create them. Hire a team of passionate people whose values align with the company, ensuring that they are familiar with the vision and goals from the onboarding stage.
4. How will you prepare?
Consider how you will set your treatment rooms up and what equipment you will need prior to opening. If the services on offer require the purchase of special machinery and furniture you will need to ensure that the revenue they attract will cover the cost, while also bringing in a profit. Specialist sports treatments should sit alongside the traditional range of body treatments such as massages and facials. Depending on your site you may also look to add holistic treatments such as acupuncture or wellness treatments on the menu.
5. How will you get the word out?
In the end, it doesn’t matter what your treatment room has to offer if nobody in the development knows about it. If there is a large upfront investment on equipment, you will want to start selling these services as quickly as possible. Make sure to put together a marketing strategy that includes a big launch, as well as regular promotional activity across social media platforms.
If you have social media accounts, post your new offerings to them, with high quality photos and video wherever possible. The health and beauty industry is reliant upon visual communication and your clients will want to imagine themselves in these spaces so it is important to ensure that you have high quality photos and video which capture the services, space and team. Offering mini treatments can be a great way to get people through the door, familiar with the staff and space, and ultimately get them excited about the services.
With a dedicated, in-house team individually skilled to the highest standards for their specific role, motive8 has the capability to support the smooth running of every facility, deliver high standards of performance and provide a first-class customer service experience.
The fitness space that motive8 cuts through includes inductions, specialist instructors, personal training, fitness classes, spa treatments and more.
Find out more the gym and spa management services we offer by contacting us on info@m8group.co.uk or calling our team on 020 8481 9700.
